To find the right commercial real estate lender for a deal, match the deal to lenders whose criteria fit its program, asset type, geography, and loan size. On Finance Lobby, brokers discover lenders, bring in the relationships they already have, and reach the right ones for each deal from one place, instead of working from memory and a spreadsheet.


Why finding the right lender is the hard part

A broker’s real asset is knowing who funds what. The problem is that the knowledge lives everywhere except where you need it: old email threads, a spreadsheet, a stack of business cards, and memory. So when a deal lands, the first calls too often go to the wrong lenders. Not because you do not know your network, but because there is no fast way to line the deal up against who actually fits it. The best lender for the deal might be someone you emailed once, two years ago, and forgot.


Build your lender network in one place

Finance Lobby gives you a working network of lenders, not a static list. You can browse the lenders on the platform and save the ones that fit how you do business, and you can bring in the relationships you already have



Bring in the lenders you already work with

Your network is real; it is just scattered. Pull it in three ways: connect Gmail or Outlook to surface the lenders you have emailed (read-only, sender detail only, your subject lines and message bodies stay private), upload a list of emails, or add lenders manually. Your network is set up in minutes, not after an afternoon of copy and paste.



Find lenders you should know

Beyond your own contacts, there are 13,000+ active lenders on Finance Lobby. When you need a specific kind of lender, the Ask AI search lets you describe the deal in plain English, for example "bridge lenders for a $12M multifamily deal in Texas that can move fast," and re-ranks lenders by fit, with a match percentage and a short reason drawn from recent activity.



Reach the right lender for each deal

A network is only useful if you can act on it. From a lender’s profile you can message them and share a deal, with a preview of exactly what they will receive before you send. You control who sees it: share a deal with anyone at the lender’s institution, or keep it exclusive to one person. Every deal you share is tracked, so the relationship has a history: what you sent, whether it was quoted, declined, or funded, plus your own notes. And not every lender has to be on the platform. Lenders on Finance Lobby get deals and messages instantly. Lenders who are not on it yet still live in your network; deals and messages reach them by email, and their replies come straight back to your inbox. One organized view, either way.


What happens when you publish a deal

When you publish a deal, Finance Lobby automatically matches it to lenders on the platform whose criteria fit, using the deal’s program, geography, and loan size, so it reaches the right part of the marketplace without you managing that list. On top of that automatic match, you can also send the deal to specific lenders from your own network: onplatform lenders get it instantly, and off-platform lenders get a clean email you can preview first. That is the point. You get the reach of 13,000+ active lenders and your own relationships working on the same deal, so the best quote has a real chance of reaching your desk instead of staying with a lender you never thought to call.


Build your network

Find and organize your lender network on Finance Lobby, then reach the right lender for every deal.
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FAQ

How do I find the right commercial real estate lender for a deal?
Match the deal to lenders whose criteria fit its program, asset type, geography, and loan size. Finance Lobby lets brokers discover lenders and reach the right ones from one place.

Can I import the lenders I already work with?
Yes. Connect Gmail or Outlook to surface lenders you have emailed, upload a list, or add them manually.

Is connecting my email safe?
The connection is read-only and uses sender detail only. Your subject lines and message bodies stay private, and you can disconnect anytime.

Can I work with lenders who are not on Finance Lobby?
Yes. Off-platform lenders stay in your network; deals and messages reach them by email and their replies come back to your inbox.

What happens to my deal when I publish it?
Finance Lobby automatically matches it to on-platform lenders whose criteria fit, and you can also send it to specific